Hello James. In your response to the question, “Why, in Solomon’s view, has McDonald’s been so successful in its ad campaigns?” you responded first by quoting Solomon, “Instead of broadcasting a single ‘one-size-fits-all’ campaign at a time, McDonald’s pitches its burgers simultaneously at different age groups, different classes, even different races.” You then went on stating, “McDonald’s has succeeded not by appealing to a particular niche but by making itself appeal to everyone.” Perhaps I’m misreading this sentence, but it does sound contradictory to Solomon’s quote. I think McDonald’s actually does market to niches, such as “children, adolescents, teenagers, adults, and even senior citizens,” in separate advertisements. I do agree that McDonald’s reaches a large audience, but it does not, in Solomon’s words, use a “‘one-size-fits-all’ campaign.” I concur that advertising is certainly not the only factor in McDonald’s success, though I concede it is a huge factor. Some studies have even shown that the colors red and yellow, used in several fast food chains’s logos, increase our appetites. I think fast food is also appealing because of its speed, availability, convenience, and of course its price. It’s no secret, at least to me, that about half of Americans are low income or below the poverty line. When McDonald’s sells drinks and burgers for five dollars or less, they offer a product even the poorest American can afford. Additionally, McDonald’s along with many fast food chains has mastered the manipulation of the human tongue. The three most popular ‘drugs’ as I like to call them, aside from caffeine, in this unhealthy industry are salt, sugar, and fat. With fried, salted foods and sugary drinks, their products trigger a dopamine receptors that are in a fashion similar to addictive drugs. So in addition to being so affordable and readily available, McDonald’s turns its customers into addicts that keep coming back for more.
Hello James. In your response to the question, “Why, in Solomon’s view, has McDonald’s been so successful in its ad campaigns?” you responded first by quoting Solomon, “Instead of broadcasting a single ‘one-size-fits-all’ campaign at a time, McDonald’s pitches its burgers simultaneously at different age groups, different classes, even different races.” You then went on stating, “McDonald’s has succeeded not by appealing to a particular niche but by making itself appeal to everyone.” Perhaps I’m misreading this sentence, but it does sound contradictory to Solomon’s quote. I think McDonald’s actually does market to niches, such as “children, adolescents, teenagers, adults, and even senior citizens,” in separate advertisements. I do agree that McDonald’s reaches a large audience, but it does not, in Solomon’s words, use a “‘one-size-fits-all’ campaign.” I concur that advertising is certainly not the only factor in McDonald’s success, though I concede it is a huge factor. Some studies have even shown that the colors red and yellow, used in several fast food chains’s logos, increase our appetites. I think fast food is also appealing because of its speed, availability, convenience, and of course its price. It’s no secret, at least to me, that about half of Americans are low income or below the poverty line. When McDonald’s sells drinks and burgers for five dollars or less, they offer a product even the poorest American can afford. Additionally, McDonald’s along with many fast food chains has mastered the manipulation of the human tongue. The three most popular ‘drugs’ as I like to call them, aside from caffeine, in this unhealthy industry are salt, sugar, and fat. With fried, salted foods and sugary drinks, their products trigger a dopamine receptors that are in a fashion similar to addictive drugs. So in addition to being so affordable and readily available, McDonald’s turns its customers into addicts that keep coming back for more.
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